International Workshop on Integrated Brand Promotions Postponed


The International Workshop on Integrated Brand Promotions an event jointly organized by the Advertising Practitioners Council of Nigeria (APCON) in partnership with North Dakota State University, USA and ValueFronteira Ltd has been postponed to March 2015 due to unavoidable circumstances.


The workshop which is focused on the evolution from Integrated Marketing Communication to Integrated Brand Promotion promises to expose participants to firsthand experience on the tools and application of integrated brand promotion and how to take integrated marketing communication steps further while creating a unified, sustainable promotional message within short, medium and long term.


The cocktail tinseled event was previously scheduled for November 5, and 6, 2014 at the Oakwood Park Hotel, Lekki Expressway, Lekki, Lagos.


Chief among the facilitators is the resource team from the United States led by the eminent Prof. Charles Okigbo, a Professor of Mass Communication, North Dakota State University, Fargo. Prof. Charles Okigbo is a seasoned professional with over 30 years experience in various top industry positions across international markets. Equally, there will be top Nigerian industry pundits in attendance as the workshop is expected to be a truly rewarding event.


Whilst the International Workshop on Integrated Brand Promotions has been postponed to March 2015, APCON is committed to delivering on expectations and assures that all billed facilitators will be in attendance.





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