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LAIF AWARDS FESTIVAL 2014. MEDAL LIST.

 

Here it is, the full medal list of the just concluded LAIF Festival held on the 30th of November at the Civic center in Lagos.

While a few usual suspect and big guns continued to grab a lion share of the trophies, a number of surprising rise to the big leagues were also recorded. DDB Lagos beyond reasonable doubt proved once again to be the most awarded and as a result most creative Ad Agency for 2014 with 31 Medals. Although, Insight Lagos has more number of medals (44) when it comes to cumulative amount, DDB Lagos bests all in the quality of medals won. The agency boasts of 7 Gold, 12 Silver, 12, Bronze and the ecliptical GRAND PRIX which has perhaps only been won in 3 different occassions. Thats huge.

Following Insight as the third most awarded agency is X3M which also showed tremendous improvement from it's positions in the previous LAIF events. Industry Favourites and arguably percieved as Advertising Trojan horse Noah's Ark also had a brilliant performance, however...maybe not as brilliant as previous LAIF events. !41 Worldwide follows suite as well as Yello Brick Road.

The Surprise "less" performers appear to be members of the Industry's former BIG FIVE notably TBWA/CONCEPT, SO&U, ROSABEL, LTC & perhaps CENTERSPREAD. These five former industry titans trail in the backend of the award list with fledling and rising agencies like Etu Odi, Fuel and Culture. Could this be an indication of agencies facing challenges with adjusting to the sharp curve and paradigm shift that is becoming the global standard for creative advertising?

 

Take a look at the list and dtell us what you think.

 

 

 

S/N

AGENCY

GOLD

SILVER

BRONZE

NO. OF MEDALS

1

DDB Lagos

    7

    12

   12

31 (+ GRAND PRIX)

2

INSIGHT

    4

     15

   25

44

3

X3M IDEAS

    2

     5

    6

 13

4

NOAH’S ARK

   1

     4

     5

 10

5

141 WORLD WIDE

   1

     2

     1

  4

6

YELLOW B/ROAD

   1

     2

     0

  3

7

LOWE LINTAS

   1

     0

     2

   3

8

CENTERSPREAD

    1

     0

     2

  3

9

TBWA/CONCEPT

   0

     4

     2

   6

10

SO&U

   0

     2

     1

   3

11

CULTURE

    0

     1

      0

    3

12

ETU ODI AD.

    0

     1

     0

    1

13

FUEL

    0

      1

      0

    1

14

LTC

   0

     1

     0

    1

15

ROSABEL

   0

     0

     1

    1

 

Total

18 Gold

50 Silver

55 Bronze

123 + Grand Prix

 

 

 

 

 

 

 

 

 

 

LAIF AWARDS FESTIVAL 2014. MEDAL LIST.

 

Here it is, the full medal list of the just concluded LAIF Festival held on the 30th of November at the Civic center in Lagos.

While a few usual suspect and big guns continued to grab a lion share of the trophies, a number of surprising rise to teh big leagues were also recorded. DDB Lagos beyond reasonable doubt proved once again to be the most awarded and as a result most creative Ad Agency for 2014 with 31 Medals. Although, Insight Lagos has more number of medals (44) when it comes to cumulative amount, DDB Lagos bests all in the quality of medals won. The agency boasts of 7 Gold, 12 Silver, 12, Bronze and the ecliptical GRAND PRIX which has perhaps only been won in 3 different occassions. Thats huge.

Following Insight as the third most awarded agency is X3M which also showed tremendous improvement from it's positions in the previous LAIF events. Industry Favourites and arguably percieved as Advertising Trojan horse Noah's Ark also had a brilliant performance, however...maybe not as brilliant as previous LAIF events. !41 Worldwide follows suite as well as Yello Brick Road.

The Surprise "less" performers appear to be members of the Industry's former BIG FIVE notably TBWA/CONCEPT, SO&U, ROSABEL, LTC & perhaps CENTERSPREAD. These five former industry titans trail in the backend of the award list with fledling and rising agencies like Etu Odi, Fuel and Culture. Could this be an indication of agencies facing challenges with adjusting to the sharp curve and paradigm shift that is becoming the global standard for creative advertising?

 

Take a look at the list and decide for yourself. 

S/N

AGENCY

GOLD

SILVER

BRONZE

NO. OF MEDALS

1

DDB Lagos

    7

    12

   12

31 (+ GRAND PRIX)

2

INSIGHT

    4

     15

   25

44

3

X3M IDEAS

    2

     5

    6

 13

4

NOAH’S ARK

   1

     4

     5

 10

5

141 WORLD WIDE

   1

     2

     1

  4

6

YELLOW B/ROAD

   1

     2

     0

  3

7

LOWE LINTAS

   1

     0

     2

   3

8

CENTERSPREAD

    1

     0

     2

  3

9

TBWA/CONCEPT

   0

     4

     2

   6

10

SO&U

   0

     2

     1

   3

11

CULTURE

    0

     1

      0

    3

12

ETU ODI AD.

    0

     1

     0

    1

13

FUEL

    0

      1

      0

    1

14

LTC

   0

     1

     0

    1

15

ROSABEL

   0

     0

     1

    1

 

Total

18 Gold

50 Silver

55 Bronze

123 + Grand Prix

 

 

MauRs

www.apesobey.com

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